Food and Wine Tours – 7 Ways for Adding Culinary Depth to Your Travels

Food and wine had been the basis of their courtship. Marriage brought an end to these quiet and yet exciting times. She has said little through the years as he went off with golfing pals and corporate jaunts while she stayed at home. His conscious always treated her to spa visits and club memberships to make up for it. Now, he wanted something for just the two of them. Twenty five years together deserved a celebration.

He was looking for a place near enough to allow them more time for each other and less time for travel. They needed to find a way of enjoying what they both loved and yet rediscovering their mutual passions for life and each other. One loved the outdoors and gardening. The other looked for a more urban relaxation. Their mutual love was preparing and eating great food. Thus a great culinary adventure is born.

Culinary tours allow visitors to really experience the cultural roots of a region. It’s a little bit history, a little bit entertainment and a little bit educational. Yet it can also be an assault on the senses. What better way to involve all five senses?

7 Delightful Ways to Design Your Culinary Adventure

1. Celebrity/Master Chefs

Dining out has long been one of society’s favorite activities. Master chefs have left culinary schools for world-class restaurants, honed their skills and are returning in droves to their home communities to be a part of regional tourism and hospitality. The James Beard Foundation is dedicated to celebrating and preserving America’s cultural diversity and traditions. These master chefs are usually members of this foundation.

Many are indeed, recipients of James Beard honors. You can usually get some great insights of where to dine by looking for press releases from this organization. Even better, there are categories for joining as a food and wine enthusiast. Of course, some of these master chefs do merit celebrity status. Be sure to make reservations in advance to get the most out of your visit.

Cleveland’s Entertainment District hosts some of the city’s most popular restaurants, bars and clubs. Master chefs and celebrity chef, Michael Symon, all have their flagship restaurants here. This is a microcosm of Cleveland, and indeed America’s diverse cuisine. It is a great way to step into the culinary scene and branch out into the neighborhood that centers around your favorite taste. The ethnic neighborhoods of Cleveland are known for superb dining choices.

2. Schools – Wine and Culinary/ Master Classes

We have come a long way from Julia Child to the Food Network and beyond. What is important today is that food is recognized as essential to healthy living. Perhaps more important is that preparing healthy food can be at the core of reducing stress for busy professionals and providing touch points for family and friends to rally around.

Luxury resorts and hotels have provided culinary excursions and master classes for generations. These are again gaining in popularity. Cleveland boasts both cooking schools and a wine school. These schools provide busy locals with the skills to take their culinary appreciation to the next level. They can also provide a great added value to a culinary tour of the region. Additionally, the nearby Culinary Vegetable Institute brings master chefs from throughout America as artists in residence for classes and private dinners on their campus.

3. Luxury Hotel Culinary Packages

Essential to any great vacation is the need to replenish and revitalize ourselves. Some may choose a Bed and Breakfast but for those who see this basic need as a time to treat oneself to more than the ordinary choose a luxury hotel or resort. These hotels and resorts have in place a highly skilled, 5 star staff just looking for ways to delight the guests. Culinary tours are as varied as the hotels but can provide a great foundation for any regional food and wine tour.

The Ritz Carlton Hotel of Cleveland boasts a culinary tour that includes face time with the Executive chefs, special dinners, tours of the West Side Market and the city. The concierge staff is poised to provide directions and reservations to other restaurants and attractions that add to the culinary experience.

4. Farmers Markets

America’s cities are known for the public markets that support the cities and restaurants. Seattle has its Public Market, San Francisco has its Fisherman’s Wharf, and Cleveland has its West Side Market. These are popular tourist destinations. There are ample chances to talk with local suppliers, sample the many treats and enjoy a pleasurable time people watching.

Cleveland’s venerable West Side Market has been supplying the tables of families and restaurants since 1912. As one of America’s oldest enclosed markets, it sets the standard for the many farmer’s markets set up in both urban town squares and the rural areas surrounding Cleveland. This market supplies fruits, vegetables and a diverse array of the regional meats that make Cleveland so popular with gastronomers.

A drive through any area in Northeast Ohio on a Saturday will supply a family with locally grown, healthy fruits and vegetables for a week. Concessions provide ample opportunity to taste the best of the regions. You can also check out the Farmers Union markets in town squares and shopping centers throughout Northeast Ohio on weekdays during summer months.

5. Wineries/Microbreweries

America’s interest in locally produced wines and brews is growing. Wine regions are gaining in popularity as destinations. The Sonoma and Napa Valley regions of California, Oregon’s Columbia Valley, New York’s Finger Lakes and the Niagara region readily come to mind. Microbreweries are the next craze to attract regional visitors. Microbrew tastings as well as wine tasting are easily found in the wine regions. You can actually find wineries that are developing companion microbreweries on their properties.

Northeast Ohio is home to Vintage Ohio, an event attracting thousands to sample the growing wine industry in the state. Home to several wineries and vineyards along Lake Erie, northeast Ohio provides ample ways to enjoy the ambiance of relaxing in a scenic vineyard with friends with a glass in hand. You can enjoy a picnic lunch or opt for a more formal dinner in the elegance of the winery.

6. Farm Tours

Heritage farm tours along the Ohio and Erie Canal are committed to capturing the farming techniques of the regional founders for posterity. Many Amish farms welcome visitors to tour their farms by request. Indeed you will find produce stands along the country roads leading to their farms selling whatever vegetables and fruits are currently being harvested in their fields and baked goods, cheeses and cured meats processed on their farms.

The Culinary Vegetable Institute in nearby Milan, Ohio provides organic and heritage vegetables and micro-greens to the kitchens of some of the country’s top chefs and restaurants. Farmer Lee Jones, the spokesman for the family business, is gaining national acclaim as a celebrity guest at many culinary events.

7. Community Gardens

Urban gardens are becoming vital parts of neighborhoods as families realize the advantages of homegrown produce. However they are not new in many communities. When a visitor is fortunate to find an urban garden gem that has been established for quite a while, that visitor is treated to a glimpse of the heritage of the neighborhood and lovely afternoons spent talking with the gardeners who share the space.

The Brooklyn Heights Community Garden in Cleveland celebrates is now 100 years old. Its grounds are well-maintained by the coop members and classes for all ages are held in the greenhouse and garden center on the campus.

Remember that anniversary couple? They spent a relaxing week in an area not too far from their home but a world away in new experiences. They cruised the back roads with the car top down, picnicked under the stars in a lakeside vineyard, joined other couples for an elegant and exclusive private wine dinner and shared an evening at the theater. There was even time for a tour of the Botanical Gardens, a little shopping and just the two of them for a few holes of golf. Of course that led to the couples massage in the luxury hotel where they stayed. The rest of the time is private.

You can find more about regional destinations and culinary tours at my blog. Be sure to look up my review on Mr. Symons B Spot restaurant in Woodmere.

Discovering The Joys Of Food and Travel

One of the best things about visiting new places the chance to combine sampling the local food and travel. One single country can offer an enormous variety of dishes. Indian cuisine is very sophisticated, though often we don’t know its diversity because the food in most Indian restaurants comes from the Punjabi region of northern India. The other great Indian styles of southern, eastern and western cookery are largely vegetarian, though some include lamb, chicken, fish and even goat.

French cooking represents one of the greatest cuisines on the planet. Many of the dishes are rich with their use of cream and alcohol. ‘Escargots’ (snails) cooked in garlic butter might, along with ‘frogs’ legs, ‘ put you off your dinner. France also specialises in exquisite pastries (‘patisseries’). Liqueurs, spirits and a marvellous choice of wines also greet you when you visit France.

Most of the Mediterranean countries have a cuisine worth trying and Spain is no exception. Well-known for its tasty snacks or starters called ‘tapas, ‘ Spanish seafood dishes can also be very tasty. As well as many excellent wines, you might like to sample one of the most famous national drinks – sherry, traditionally made in Jerez from wine fortified with brandy. ‘Sangria’ is a bit like punch, made from inexpensive red wine with added spices, spirits and fruit.

In Mexico, Aztec cookery blended with Spanish ideas to create characteristic dishes wrapped in tacos or tortillas made from flour-based flat breads. Guacamole, a creamy dip made from avocado mashed with oil and garlic, is a favourite Mexican dish.

Italy is famous for pasta and pizza. Pizza is equivalent to our word ‘pie’ and was the traditional lunchtime food for labourers in the fields. Every village used to have its open brickwork pizza oven and you could see women returning from the woods with baskets laden with a variety of mushrooms, to make the delicious ‘pizza ai funghi.’ Italian cooking is one of most ancient cuisines in the world, with over 300 varieties of sausage to choose from and 400 cheeses, any traveller is spoilt for choice.

Middle Eastern cookery reflects something of the Mediterranean combined with more eastern accents, with its emphasis on warming spices, like cinnamon. As in Greece, ‘mezzes’ or appetizers, dips, pickles, are eaten with delicious breads. This cookery style uses a lot of pulses, like lentils and chick peas, with plenty of fresh and interesting salads, and maybe a little less meat.

Thai cooking uses lime juice and lemon grass, to create delicate and subtle flavours. Recipes blend bitter, sweet, hot and sour flavours. Well-known for its fish sauce, Thai cooking also uses a lot of noodles. ‘Sushi’ rice and fish dishes may come to mind when you think of Japanese cooking. Developed over many historical periods, Japanese cookery includes a variety of sweets as well as rice-based dishes and many soya bean products and recipes. Chinese food has carved out a worldwide niche because of its adaptability. China also produces a dazzling array of green, black, white and scented teas.

In modern folk legend, the English would be the cooks in hell. Despite England’s terrible culinary reputation, their classic dish of ‘fish and chips, ‘ shouldn’t be missed. Roast beef and Yorkshire pudding (which is not a dessert, but a savoury accompaniment) can’t be bettered on a cold day.

Would Our Web Designer Sell Us A Junk Design?

Junk just gathers dust
Web designers are in the business of selling web designs. That is the first principle of business for a web design firm, as it is for many other types of businesses. There is nothing new here except that the whole purpose of a web site is to create business for the owner, and a site just gathering dust does not do that.

No one says that a web design needs to create direct sales for any business but it must connect with the business owner’s market and engage that market. If the site doesn’t connect with the market it is just junk collecting dust. It may be a beautiful piece of work but it’s still collecting dust.

Part of this problem is our responsibility as small business owners. We didn’t go to a web designer and say, “I need a web site designed for my web market.”

Instead, most small business owners say, “I need a web site designed for my business.”

Our market doesn’t care about us
The difference is about the focus our words create and the intent that gives to a project. And when the focus is on our business it is not on our market. Thus, we end up with something we are thrilled with even though our market is not impressed and doesn’t care.

What our market cares about is their problem, not the looks of our web site. They are not going to share our web site with others because it looks cool, but they will share when our business web site helps them and educates them about our industry and how to make the best choice for their needs.

Are we being educated on our marketing options?
The chances are that our web designer doesn’t really want to go there. Instead they jump right in to giving us a good look at their portfolio and suggesting how they could customize and come up with something totally original for us.

And our fault is that we go for this – not knowing any better.

But it’s not really our fault. We go to experts to get the best information and all too often we are talking to a professional that has a conflict of interest. This is where the web designer is advising us about the very product they sell. We may never get clear information about what all our choices are.

For instance:
If the conversations never touches on the low cost, or no cost, of “Pull Marketing” then we are not getting all of the available choices.

If the conversations never come around to discussing the differences between a demographic market and a virtual market then we are not seeing our real needs.

If the conversations never get around to discussing how to define a marketing profile for our web market (not just guessing about our virtual market) then we are not getting to use the best of what a web site can offer our business.

And there are more if’s that the web design industry does not talk about. Web designers don’t talk about our market other than to ask us to describe them. It is so much easier for them to design something for us. So most small business owners end up with a beautiful site that is headed for the scrap pile from day one.

To design for our web market a design firm would need to know how to discover things about our virtual market that even we don’t know. They would need to know about virtual markets and why they are different. Web designers need to know our market’s shopping habits, what our market values the most and which values we have in common with our market. But web designers, trendy or not, don’t give us any of this.

The solution is in market segmentation
This is just another term for psycho-graphics. Segmentation divides a whole geographical or national market into 7 segments where each has a psychological profile that describes the segments shopping habits, values, likes & dislikes as well as general beliefs. These are better tools to work with on the web.

Reverse engineer
We could also stand back from our own business and ask that business a few questions to discover things about the market it serves.

Doesn’t our business provide solutions for a market?
Doesn’t our experience include the pain and distress our market feels?
Can we name our market’s biggest problem?

Once we have put words to the solutions we provide and for who we provide them for then we are well on our way toward knowing who our web site should be designed for.

We do not have to accept trendy web designs that have no appeal to our market. These just sit and gather dust. We want a site that engages our market and this means engaging our market.

Read that last line again. It’s like saying, “If nothing changes… then nothing changes.”

If our web site doesn’t engage our market it’s just junk

No matter how beautiful and pleasing it is to our eyes.

And it is our job to make sure that our web designer is going to think about our market and what would be best for our market but we shouldn’t really expect this to happen. The reason for this is that there is no one that knows more about our business than we do, but we need to stop listening to the professionals who are only thinking about us.

A professional web designer may not deserve all the blame for junk web site, except that they are the self proclaimed experts and they expect that we will listen to them. Therefore, the first rule of hiring a web professional is to not let them design our web site.

There is, of course, a great deal more to learn about our virtual market and how they think, what their shopping habits are, what their values are and what they believe in. There isn’t room in one article to cover the web as a virtual marketplace or market segmentation to develop a market’s profile. You will find this information in other articles.